Posted by Everyone is familiar with the sensation of hearing a song or wearing a Famous Footwear Sandals that makes them feel on top of the world. Famous Footwear, a multi-brand shoe retailer, aspires to be the one brand that inspires confidence in its customers’ ability to walk by reinventing how its product is more than simply shoes – it is an experience.
During a Sitecore Symposium 2020 breakout session, Famous Footwear Sandals Director of eCommerce & Digital Experience, Dan Cornwell, shared his organization’s customer case study, revealing how they re-platformed their organization It changed it from being transactional and functional to emotional and engaging.
Famous Footwear And Its Parent Company
Joe Koletar, Managing Principal at RBA, a Sitecore Platinum Partner, joined him. Joe has been working directly with Famous Footwear Sandals and its parent company, Caleres, to fulfil their business, technological, and organizational goals so that everyone feels “famous.”
Making E-Commerce Famous
Here are the highlights of their session on “Making e-commerce famous.”
Developing A Strategy For The Next Decade
Famous Footwear Sandals are a subsidiary of the $3 billion retail conglomerate Caleres, which also includes other independent shoe retailers in addition to Famous Footwear. Each brand’s direct-to-consumer website contributes significantly to the revenue stream. Additionally, Caleres runs 1,200 outlets that offer online purchase with in-store pickup (BOPIS).
Diverse Brands To Come To Life
Cornwell stated, “We have a large number of websites and several needs for diverse brands to come to life. “Thirteen Famous Footwear Sandals, including Famous.com, were implemented with Sitecore. It had to accommodate over 400,000 distinct sorts of things that might be ordered, as well as an average of 1,000 purchases each hour per day.
And during peak seasons, the rate of purchases jumps to almost 5,000 every hour, or two orders per second.
Objective Of The Digital Transformation
Kole tar noted that the objective of the digital transformation was to upgrade the antiquated Caleres Famous Footwear Sandals platform in order to position the company for success over the next decade. Over the past two years, Caleres, Sitecore, RBA, and Coveo, a business intelligence search engine, have collaborated on a journey of transformation.
Beyond Technological Means To Produce The Experience.
The Famous Footwear Sandals transition is centered on a new commerce solution, but has also been driving a rebranding effort to enhance the web experience. Cornwell noted that prior to its digital transformation, the Famous Footwear brand was relatively homogenous, selling identical shoes that consumers could purchase elsewhere, and engaging mostly on a transactional level.
Redesigning Your Website Is Not Sufficient
It’s not enough to redesign your website, Cornwell continued. You need to reposition your brand as part of this process. The site itself was affected negatively by this. They embraced their new stance when redesigning their website.
Preparation For The Debut Of Famous.Com
In October 2019, in preparation for the debut of Famous.com, the team released the first new websites, beginning with those that initially had less functionality and fewer traffic. The objective was to verify that the solution could handle the anticipated traffic volume and that everything operated as planned.
The organization has added more and more websites to the platform, with Famous.com being the most recent addition.
The Technological Components Of The Change Are:
Sitecore Experience Platforms with Sitecore Experience Commerce® enables Caleres to host all of its websites on a single platform, empowers the business to customize without involving the development team each time, and provides the option to incorporate organization-specific functionality.
Microsoft Azure Cloud
Famous Footwear Sandals enable typical traffic and increased demand, as well as the flexibility to add services that enable a secure, PGI-compliant, world-class e-commerce platform.
Coveo Offers Sitecore Experience Accelerator
(SPA) integration and enables personalization and machine learning, resulting in greater sales and site success overall.
Early Successes Anticipated To Expand
As of Sitecore Symposium 2020, when Cornwell and Koletar delivered their presentation, Caleres had deployed ten of thirteen intended websites on the new platform, with the remaining three residing in the United States and Canada. “We’re truly on a path to become more than just a shoe business,” Cornwell declared.
Built-In Personalization, Built-In A/B Testing
Based on the results of prior Famous Footwear Sandals launches, Famous.com anticipates a double-digit increase in conversions. With capabilities like as built-in personalization, built-in A/B testing, and data-driven operations and website optimization, the company is better equipped to place a greater emphasis on the brand’s customer experience.
Capabilities Necessary To Control Website Upgrades
And from a business empowerment perspective, the internal teams now have the capabilities necessary to control website upgrades without needing to collaborate with the development team. “We’ve come a long way in terms of the website’s maturity and the way we view them,” Cornwell said. Famous. Om’s Sitecore optimization has piqued our interest much.
“Making e-commerce famous” is one of the 100+ Symposium 2020 breakout sessions that may be seen on demand. Register now to access the complete session.
Shopping For School Supplies!
I mean, hey! In my opinion, any excuse to shop and find fantastic discounts is cause for celebration. We went to Famous Footwear during their BOGO 1/2 OFF + 15% OFF on Famous Footwear Coupons deal to stock up. We adore stores that have everything, including the newest brands of back-to-school shoes, backpacks, and other accessories.
We were able to obtain a precise measurement of the ever-growing children’s feet and let them choose their Famous Footwear Sandals models. While I enjoy online shopping, some items are better bought in-store. And knowing my daughter, she must be involved in every aspect of the process.
Rejuvenate The Routine
The beginning of a new year is the ideal time to get back in the game. We intensify our routine and seek out opportunities for efficiency and development. This is an area in which I could certainly use improvement. I am more motivated to leave the house on time now that I am responsible for school drop-off.
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