Times have drastically changed in terms of eCommerce. The industry has developed from a few online companies to every business being online. Over time, eCommerce Software has made online shopping an exceptional experience for everyone because of varied payment methods, marketing strategies, business records, business navigation, delivery performance, customer relationships, etc. Today, eCommerce has made everything possible with just a few clicks on any electronic device.
Digitalization is the future, and as technology keeps evolving, eCommerce comes with something new to remove complications. Recently, eCommerce has come up with Invite-based ordering. This article will highlight the upcoming trend of an invite-based ordering system.
Functionality Of Ecommerce Business
eCommerce platform is a one-stop digital space where people can buy and sell products and services. This platform allows buyers and sellers to check out and showcase various products and services. So, the buyer gets hold of a product or service in return for monetary advantages to the seller. The ecommerce industry has gone through a huge transformation from the time Amazon took its first footstep into this as an online bookseller back in 1995. Technological advancement, along with high speed internet facilities have given a boost to the industry, and the ecommerce market worldwide is likely to touch a total of $5.55 trillion in 2022.
eCommerce Software is one level-up innovation that offers multiple online shopping experiences convenient for customers, such as take away/pick up, home delivery, rental, etc. The cultivation of eCommerce business couldn’t be possible without its customers. Therefore, customer experience has become an essential factor for the industry.
It would have been impossible for the online industry to retain/attract customers and institute any business without customer loyalty. In the words of Mahatma Gandhi, “A customer is the most important visitor. He is not dependent on us. We are dependent on him.” In other words, a business is nothing without its customers as it revolves around them. Now, eCommerce Software offers multiple online shopping experiences to make it convenient for customers.
To manage friction-free sales of high-demand, low-in-stock products, the latest innovation in the ecommerce industry is “Invite-based Ordering.”
Invite-based Ordering, What Is It & How Does It Work?
The invite-based order system is an uprising in shopping culture where instead of clicking on the ‘Buy Now’ or ‘Add to Cart Option, customers have a chance to click on the ‘Request Invitation’ option for those products that are in limited edition, and that have a high level of demand.
Under this new eCommerce system, a buyer’s account is reviewed as multiple factors are considered, such as purchase history, account existence, loyalty points, etc. Once the Software for eCommerce rules out that the buyer is genuine and credentialed, a specific group of such buyers ends up receiving an email that includes a link to the product or service of his choice that has a ‘Buy now’ option with an expiration period.
Reasons for Invite-based ordering system:
Adding an invite-based ordering filter to the Software for eCommerce encourages small to big businesses to enhance cybersecurity and offer a safer place to shop for consumers. These are the top-most worrisome hurdles that every eCommerce business wants to get rid of with the help of an invite-based order system.
- Limited production of certain items can immediately produce a shortage of products. When this information leaks into the market, sellers take advantage of this situation, and the rates of such products skyrocket in no time. Hence, an invite-based ordering algorithm in eCommerce Software Solution will decrease the chances of price gouging effectively by avoiding unwanted traffic for products & services.
- The inventory shortage is inevitable when supply is nowhere close to the market’s demand. An invite-based ordering system integrated with eCommerce software doesn’t pick buyers randomly. Still, it calculatingly provides limited edition products & services to authentic buyers and eliminates unnecessary shortages of products & services.
- One of eCommerce’s significant drawbacks is ‘Bad actors’ who take advantage of the market vulnerability. These bad actors often provide fake reviews to defame eCommerce businesses and create shortage-like and price-hike conditions in the market. With invite-based orders, digital companies can easily avoid getting intimate with bad actors and keep their brand names intact.
- Scammers and scalpers create bot accounts to buy in-demand products in large numbers and resell them to innocent buyers at a higher price. Invite-based ordering and eCommerce software hand-in-hand can recognize bot accounts in no time and avoid or trash them to stop this vast online scam that discourages customers from trusting digital establishments.
Such maleficent activities block the growth of online businesses. Thus, invite-based orders conduct alertness in companies’ ecommerce software. As of now, quite a few companies are ready to accept this new model for better results.
Invite-based ordering as a part of eCommerce:
An eCommerce business transitioning to such a model can amplify a brand like never before. These are a few positive impacts on digital companies from different aspects once they involve this method in their Software for eCommerce.
- Brands can rapidly create exclusivity with such practice in their eCommerce Software solution.
- Unifying invite-based orders with eCommerce software can make it painless for businesses to locate loyal buyers worldwide.
- It becomes effortless to create a buzz about a product or service with invite software for ecommerce.
- A longer invitation list enlarges brand value and credibility.
- ROI can shoot up commendably because ecommerce businesses can aim for sophisticated and trustworthy customers.
At the start of this June, Amazon announced its invite-only policy starting from electronic gadgets.
Invite-based ordering integrated with AI:
An AI can effortlessly keep track of an individual buyer’s purchase and categorize an actual buyer from others. The Software for eCommerce with such data collection can segregate elite buyers of particular products and services. Businesses can prioritize these customers by sending them an invite-only order before anyone else and gaining their trust. Plus, it becomes so much easier to trash out fraudsters with AI.
Conclusion
Since 2020, online fraud activities have increased by 70%, according to recent research. This alarming digit has motivated numerous eCommerce companies to work towards cybersecurity so they don’t lose the marketplace. Added to this, the supply demand gap is a growing issue which results in unhappy customers. Invite-based ordering allows equal participation of interested users, and it can be successful. Gradually, every company will accept an invite-based ordering system in their eCommerce Software solution for a more muscular front.