Posted by Google Business Profile is a free tool from Google essential in local marketing efforts. It facilitates the company’s appearance in Google searches; the best thing is that it is freely available. Google remains the leading search engine with over 90% of the market share, now is the perfect time to create your Google Business account using this powerful tool.
What is a Google My Business Page?
A Google Business Profile is a free tool that lets businesses show their information, updates, photos, and customer reviews and handle transactions in one place. These profiles appear when people search for your business on Google, both in local search and on Google Maps, and they serve the function of SEO.
When you search for a business on Google, you’ll see details like the business name, phone number, directions, images, reviews, questions and answers, and a link to the website. Some businesses even have a link to order products directly from their profile.
A Google Business Profile is a detailed digital snapshot of local businesses. When customers want to know about your business, they’ll first check your profile on Google. Having a complete and regularly updated profile is essential to improve your SEO. Your profile should include:
- Photos of your business, inside and outside
- Complete contact information
- Keywords related to your business
- Working links, including one to your website
- Your hours of operation, if applicable
- Regular updates, including links to your blogs
- Links to online and YouTube videos
- Information about new locations
Keeping your profile complete and updated helps attract more customers and boosts your online visibility.
Benefits
Google Business Profile (GBP) is more than just a platform for posting and managing digital content. It offers significant benefits, particularly in improving your ranking on Google search results and increasing your online visibility. Here are the top reasons why having a well-optimized GBP can benefit your business:
First Impressions Count
Users quickly form opinions about your business when they see your Google Business Profile. A well-prepared profile can create a positive first impression because many potential customers find businesses through local Google searches before visiting websites or social media. A detailed and precise business listing builds trust and confidence in users when they consider interacting with your business.
Build Trust with Customers
Google is a trusted platform. Listing your local business makes it seem more credible. According to Google, businesses with complete Business Profiles are 2.7 times more likely to be seen as trustworthy by people looking online.
Having positive reviews on your Google Business Profile helps customers trust your business. When they see others have good experiences, they’re more likely to believe they will, too.
Getting More Online Reviews
Reviews are crucial. You can start getting customer reviews after setting up your Google Business profile. Visitors can leave a review by clicking a button on your profile. Each review boosts your visibility in local search results, helping your business stand out.
Positive reviews are critical because they’re often the first thing potential customers see on your Google profile, even before visiting your website. Customers use star ratings and reviews to decide if they’ll buy from you or contact your business. Without reviews, your company may seem less credible. Aim for at least five reviews to show your business is trustworthy, ideally more than 40.
With a Google profile, you can easily send customers a link to leave a review after they’ve made a purchase, making it simple for them to share their thoughts.
Improve Your Ranking in Google Search
A Google Business Profile helps your business show up higher in local searches. If someone searches for a business like yours, Google will show nearby enterprises first. Your company might be further down in the search results without a profile.
Businesses with profiles are displayed at the top because Google prefers them. Being at the top is essential because most people don’t need to scroll down further. Your profile will also show on Google Maps with a red icon that people can click to see more details.
Boost Traffic to Your Website
Your Google Business Profile features a link to your web page so clients can discover it. If they wish to know more about your business or, for some reason, need help remembering the web address of your website, they can click the link provided on your profile.
This provides individuals with quick access to your website, making it easy to find. You don’t want your link to be hidden to the point where clients are discouraged from locating it. Additionally, using Google tools can help improve your site’s ranking on important searches.
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