Animation marketing is progressively becoming the most popular keyword in the marketing industry today. Despite the fact that content marketing is one of the fastest-growing assets in the IT sector, more than 70% of US organizations frequently spend on it.
Creativity is the most important factor in content marketing, not the amount of money you spend. For the most part, individuals will rely on the written word when it comes to promoting their company. There’s no need for them to limit themselves to text when there are so many creative options available in the realm of animation.
Doing your homework on animation marketing might help you break out from the rest of the pack since 70% of firms are investing a lot of money in it.
In the digital marketing sector, newbies should start from the beginning. Animated videos aren’t limited to Disney or Pixar; there are many more types of animated videos.
Today in this blog, we’ll be exploring why you should use animation in marketing and what benefits it offers to businesses.
So, without any further ado, let’s get started.
Why Should You Use Animation for Marketing?
It is important to remember that the goal of content marketing is to come up with an engaging and effective technique to convey a tale that your audience can remember. To put it another way, strong content marketing helps your company stand out from the competition in your field.
It’s not simple to convey your brand’s narrative with words alone. Video and motion graphics may be used to create a story and engage your audience in a unique way through animations.
The goal of content marketing is to present a narrative in an engaging and memorable way so that your target audience remembers it. As a result, strong content marketing helps to differentiate your company and make you stand out from the competition.
A brand’s narrative might be difficult to convey in just a few words. A story may be conveyed through video and motion graphics in an animation, allowing you to interact with your target audience in a more personal manner.
People enjoy watching animations
Regardless of the sort of goods you’re selling or the demographic you’re trying to reach, the animation is universally appealing.
When it comes to customer service, remember that they’ve come to you because they need help with an issue or worry. Why would people buy your stuff if the product description or the method in which your product functions are incomprehensible to them?
Easy to comprehend the form of content
Animations are a great method to convey your message in a clear and concise manner. When it comes to Microsoft, for example, does everyone know what they’re doing? It’s probably not going to happen. However, they came up with a simple and comprehensive video that even the most inexperienced digital media user can comprehend!
Easily shareable content
To their surprise, approximately 8 out of every 10 marketers claim that video marketing has increased traffic to their websites by at least a certain percentage.
Using animation not only makes your message more digestible but also encourages your target audience to learn more about you and spread the word about you!
It’s a good thing that videos function well with social media, which is used by everyone and their mother. Third-party awareness is successfully shared when someone posts your animations on their social media accounts or sends you a private message. It’s a terrific publicity campaign, and you didn’t have to spend a penny!
Let’s face it: if you want to raise your company0’s profile, you’ll need others to talk about you. The quality of your items and other marketing methods will decide whether or not customers buy your things.
Your videos and animations will assist you in persuading them to begin the sales process. Isn’t it a wonderful perk?
Helps you stand out in the noise
You’ll probably be motivated to adjust your marketing plan by the fact that customers view between 6,000 and 10,000 advertisements every day on average. This should be enough to convince you to focus on your individuality!
In the first place, you need to be aware of the limited capacity of human concentration (just like our reading habits).
You might be surprised to learn that just 28 percent of the text you post on your advertising channels will be read by an average viewer. Is it enough to persuade them to become a long-term customer of yours? I don’t know. The strategy is hazardous, so you have to consider if it’s worth the risk…
But if your motion graphics are interesting, amusing, one-of-a-kind, and professional all at the same time, you’ll get more people to remember you. Because of this, they’ll remember you the next time they have an issue or a worry that your product can help them deal with.
This means you won’t be just “another brand” that produces the same monotonous content—you’ll be seen as a firm that has a keen eye for innovation and is a force to be reckoned with.
Animated content is trending
People’s reading habits, as previously said, aren’t anywhere near where they should be. More than 40% of individuals read a book in under an hour, which may come as a shock to some. This means that if you want to hold people’s attention, you need to be a content writer who is both extraordinarily fortunate and exceptionally good.
Because they don’t need a lot of effort and time from the viewer, animated marketing videos are easy to consume. This does not mean, however, that textual content is unimportant.
The greatest method to increase your content marketing and make it distinctive, engaging, and amusing is through the combination of visual and textual information.
Cost-effective marketing approach
Many business owners have difficulty keeping track of their spending. It’s not an option to not put money into the company. As an alternative, seek for the most cost-effective means of improving your company’s performance.
A corporate video is a great way to draw in new customers and convey a clear message.
The cost of an animated video is estimated between $10,000 and $15,000. You don’t need a lengthier video for this purpose. Many elements have a role in the cost of video production, including the type of production, the style, and design, the needs you have, etc.
So, before you engage someone to develop a lovely piece of animation marketing, have a look at your costs and figure out what kind of ROI animation will be providing you with.
Animation marketing boost SEO
To get to the first page of Google, you need to use keywords, backlinks, and other SEO techniques. However, Google’s algorithm is a big fan of video material.
The algorithm also considers how long visitors stay on your website when determining whether or not to elevate or lower your ranking on Google, which is why videos are so effective for SEO.
Aside from the fact that animated videos are the most cost-effective alternative, you may use them in any of the places you’d want them on your website! They’re a terrific method to keep visitors on your site while communicating your goals in an engaging way.
To Sum It All Up
If you’re looking to increase your brand’s visibility and improve your marketing approach, animation marketing is an excellent option.
Even small firms are jumping on the animation marketing bandwagon, using explainer videos, basic motion graphics on their websites, and newsletters that include animations as part of their content. Consider incorporating animation into your next marketing effort, no matter what it is. You won’t be sorry you made the decision.
If you need any help with your video animation project, consider outsourcing your project to freelancers or hiring BuzzFlick video animation company. They have been offering services in the video animation industry for many years. They have a competent team of skillful animators.
Now that we have reached the end, we hope this brief guide on how animations can be beneficial in marketing will be of great value to you.