Posted by Ecommerce is expected to expand from $2.3 trillion in 2021 to $4.88 trillion in 2023, and while much of that will come from major marketplaces, your own online company has plenty of room to grow.
Having your own website, at the very least, diversifies your online presence and protects your brand from being at the mercy of a single marketplace’s changing regulations. A website is, at its best, an owned channel that allows ecommerce merchants to boost profit margins and conversions.
Your store can gain confidence by selling on large marketplaces with vast consumer bases, but after you’ve reached a certain level of success, it’s time to hire an ecommerce website designing company in Delhi or anywhere near you.
Most importantly, your website’s profit will not be limited to sales. Your website will increase consumer trust and awareness, foster loyalty and retention, assist buyers in making better decisions, and push sales across all of your existing platforms.
Even if they’re only resellers, every ecommerce merchant should have their own website. You’ll be able to increase sales, boost branding, and cut cost per sale with the correct plan in place and the potential for private label products in the future.
Gain The Freedom to Sell Where the Customers Are
Any ecommerce platform will have constraints, restrictions, and sometimes difficult standards to meet, which will involve time and money. Your own store allows you more flexibility in terms of how and what you sell.
A website also allows you to sell from anywhere. Popup stores and brick and mortar stores like Anker and Bonobos can help you increase sales. Customers may pick up their orders in store, and you can actively engage with them in ways that ecommerce platforms would never allow or support.
Improved Search Marketing
You can do a variety of marketing things with a website that you can’t do with a platform. You may also use blogs and videos to boost traffic, generate leads, and strengthen relationships with existing consumers when you open your own ecommerce store. All of these activities have the potential to generate a lot of money over time.
Reduce Cost Per Sale with Your Own Store
Any marketplace where you sell will charge you a fee for using their platform. While creating and managing your own online store is costly, you may rapidly find that it saves you money or pays for itself as you increase your sales volume.
Increased Marketing Opportunities
If you’re solely on a platform like Amazon, this type of special marketing opportunity won’t work because you’ll have to rely on the platform’s capabilities, policies, and the customer’s willingness to buy from them again. You can also go for ecommerce SEO services to increased branding opportunities.
Encourage Loyalty and Brand Recognition
Repeat sales are one of the most important drivers of ecommerce growth, simply because selling to an existing customer is easier and 20 percent less expensive than pursuing new business. Because you may position your own ecommerce store as the source of the client’s delight and value, selling from your own website gives you additional opportunity to build new customer touch points and repeat business.
Owning Your Brand Means Owning the Customer
As you expand to new channels, moving away from selling as a third-party seller on Amazon or eBay means gaining more control over your brand. Customers will know they’re buying from you, not an ecommerce platform, if you establish that brand on your own website. Because you own the sale and thus the customer, you have more opportunity to drive brand loyalty.
Also, Visit – 10 Ways to Use Social Media to Improve Your Marketing